HIFITOUTS
Creative Director
Jacob Aflak
Studio
Creades
OVERVIEW
A new fit-out company at your service
HiFitouts is a new and upcoming fit-out company specialising in transforming the ordinary into extraordinary spaces. With a knack for turning visions into reality, they balance creative and practical thinking to deliver remarkable results.
TOOLS
Adobe XD
Illustrator
Indesign
Dropbox
Monday.com
Slack
Kontentino/Meta
Creatopy
MY ROLE
As a Junior Graphic Designer I was responsible for:
Creating a brand identity for the client
Understanding user needs and aligning the redesign with business goals
Designing & prototyping the website interface
Working closely with the developer to ensure the site is responsive and interactive elements are working on both desktop and mobile
Designing and scheduling social media posts
TEAM
Jacob (Creative Director) - Overseeing the design process from start to finish. Providing feedback on all brand elements ensuring it aligns with the clients objectives and target users.
Emma (Social Media Manager) - Collaborating with Emma to create content for HiFitouts ensuring it meets the clients standards
THE CHALLENGE
A new brand identity that reflected professionalism, craftsmanship, and trust
A clean, functional holding page to establish web presence during development
Branded stationery including business cards and letterheads for client interactions
A marketing brochure to showcase services
A social media starter kit, including branded templates for posts and stories
THE SOLUTION
Sometimes the smallest detail makes the biggest impact.
Developed a modern, minimalistic logo to reflect structure, clarity, and confidence
Designed a sleek, one-page site with a hero section, brief service overview, and contact form
Designed business cards and multi-paged brochure
Fully responsive layout for seamless experience across desktop, tablet, and mobile
Incorporated the 45° cut throughout the website to make it more customisable to the brand, as shown on the right when you hover over the submit button.
The same 45° cut was added throughout other deliverables such as masking an image, or as a line to separate content.
Delivered a library of custom social templates for Instagram & facebook (post and story formats)
