COMBINED TRADE SERVICES
Brand Designer
Britney Fong
Creative Director
Jacob Aflak
Studio
Creades
OVERVIEW
Finding the right construction service in one place
Combined Trade Services support everything from residential builds and renovations to commercial fitouts, with added expertise in NDIS compliance and general maintenance.
TOOLS
Adobe XD
Illustrator
Dropbox
Monday.com
Slack
MY ROLE
As a Junior Graphic Designer I was responsible for:
Understanding user needs and aligning the redesign with business goals
Designing & prototyping the website interface
Working closely with the developer to ensure the site is responsive and interactive elements are working on both desktop and mobile
Designing business cards, brochures and presentation folder
TEAM
Jacob (Creative Director) - Overseeing the design process from start to finish. Providing feedback on all brand elements ensuring it aligns with the clients objectives are target users.
Britney (Senior Graphic Designer) - Re-designing the brand identity for Absolute offices
THE CHALLENGE
The construction company needed a website that was easy to navigate for both residential and commercial clients. The existing structure was cluttered and made it hard to find services, view past projects, or contact the team.
Poor navigation - services were difficult to find
Project work was not clearly shown
THE SOLUTION
Designed business cards, multi-paged brochure and presentation folder
Fully responsive layout for seamless experience across desktop, tablet, and mobile
Clearly listed navigation list, easier for the target audience such as construction workers to access information quickly
