NORTH WEST HAEMATOLOGY
Brand Designer
Britney Fong
Creative Director
Jacob Aflak
Studio
Creades
OVERVIEW
Creating a platform for doctors to support their local community.
During my internship at Creades, I was tasked with designing a website for North West Haematology, a new and emerging haematology clinic. The goal was to create a compelling digital platform that would communicate trust, professionalism, and accessibility to both patients and referring medical professionals.
TOOLS
Adobe XD
MY ROLE
As a Creative Intern I was responsible for:
Understanding user needs and aligning the redesign with business goals
Designing & prototyping the website interface
TEAM
Jacob (Creative Director) - Overseeing the design process from start to finish. Providing feedback on all brand elements ensuring it aligns with the clients objectives are target users.
Britney (Senior Graphic Designer) - Re-designing the brand identity for Absolute offices
THE CHALLENGE
As a new entrant in the healthcare sector, North West Haematology needed a strong online presence to:
Build credibility in a highly sensitive medical field.
Simplify patient communication and enable easy referrals.
Balance medical professionalism with an approachable and welcoming design.
Ensure accessibility across devices and age groups, many of whom may not be tech-savvy
THE SOLUTION
Clean, modern design with soft colour palettes and intuitive navigation to promote trust and ease of use
Clear call-to-action buttons on every page, guiding users to book consultations or request information
Dedicated referral section for medical professionals, with downloadable forms and contact info
Responsive design to ensure seamless access on mobile, tablet, and desktop devices
