ZENTRA PROJECTS
STUDIO
Creades
CREATIVE DIRECTOR
Jacob Aflak
BRAND DESIGNER
Britney Fong
OVERVIEW
Zentra projects delivers plastering, internal lining and façade works across residential, commercial and industrial projects. As a new business, Zentra required its first website to establish credibility, communicate its expertise, and showcase its growing portfolio to prospective clients.
MY ROLE
Junior Graphic Designer
TOOLS
Adobe XD
PROBLEM
Without an existing website, Zentra Projects had no central platform to present its services, completed projects, or company story. The challenge was to create a professional online presence that reflected the quality of their work while providing a clear path for potential clients to learn about the business.
GOAL
To establish a strong digital presence for a new business
DESIGN APPROACH
With no existing website and a brand new identity, the project was an opportunity to establish Zentra’s digital presence from the ground up. This creates a website that communicates their capabilities, showcases their work and provides a clear, professional experience for builders and project teams.
NAVIGATION
The navigation was intentionally structured around completed projects, giving users immediate access to Zentra's projects and reducing unnecessary browsing before reaching key content.
DESIGNED WITH INTENTION
On the internal pages that not all images are full screen height. This is to help indicate there is more to the page, prompting users to scroll down.
ALL IN THE DETAILS
One of my favourite features is the button customised on hover effect to suit Zentra’s branding.
OUTCOME
