ABS DOORS
CREATIVE DIRECTOR
Jacob Aflak
STUDIO
Creades
OVERVIEW
ABS Doors is an Australian supplier of doors and hardware, primarily serving builders, contractors, and retailers. The project involved Simplifying technical product browsing for builders and contractors through clearer information hierarchy.
MY ROLE
Junior Graphic Designer
TOOLS
Adobe XD
PROBLEM
Builders and contractors rely on detailed product specifications to make informed decisions. However, large blocks of technical content can be overwhelming and difficult to navigate in a digital interface.
GOAL
To balance clarity and simplicity without sacrificing
the depth of information users depend on.
PROCESS
The project involved translating brochure-based product information into a digital experience for ABS Doors, a manufacturer primarily serving builders and contractors.
A key challenge emerged around the product specifications section. While the client felt the amount of text created visual clutter, the specifications were critical for users making purchasing decisions.
The goal became finding a balance between:
maintaining detailed technical information
improving usability and readability within the interface
Instead of removing specifications entirely, I introduced accordion interactions to reveal detailed content when needed. This approach reduces cognitive overload while still supporting users who require in-depth technical details.
OUTCOME
REFLECTION